Our eye tracking software and tools enable developers to integrate our eye tracking hardware quickly and flexibly into research applications of any kind, as well as custom software applications. Customers gain direct access to precise gaze data, eye position, and pupil dilation through our real-time API. This supports the efficient development of customizable experimental workflows and applications for use cases such as behavioral science, gaze-contingent studies, and human-machine interaction. Our comprehensive SDK, including extensive examples, reduces development time, lowers implementation effort, and provides a future-ready foundation for innovative gaze-based applications.
Eye Tracking Software and Tools
Experiment design
Our dedicated eye tracking software platform enables intuitive, node-based experiment design for screen-based studies in academic and professional settings. It simplifies setup, streamlines workflows, and supports reliable, flexible research without programming.
Experiment analysis
Our dedicated eye-tracking software platform supports both static and dynamic stimuli and enables the application of established academic methodologies within a comprehensive analysis environment for accurate, flexible, and efficient research workflows.
EyeLogic SDK and 3rd Party integrations
Key benefits
Applications and Use Cases
Neuro science
Psychology
Eye tracking is a valuable tool in psychology because it shows what captures attention, and how visual information is processed. It supports research on perception, emotion, decision-making, and social behavior in a direct, non-invasive way.
Reading analysis
Eye tracking is highly valuable in reading and language research because it reveals how readers move through text. By measuring fixations, saccades, and regressions, it helps study word recognition, sentence processing, fluency, comprehension, and cognitive effort.
Developmental psychology
Eye tracking is highly valuable in developmental psychology because it enables non-invasive study of attention, and perception. It is especially useful with infants and children, providing objective behavioral data without verbal responses.
Market research
Eye tracking is a standard tool in market research because it shows what captures consumer attention and how visual content is processed. It helps evaluate packaging, ads, and websites, enabling data-driven design decisions to improve engagement.
Usability research
Eye tracking is highly valuable in usability research because it reveals what attracts attention, and where confusion occurs. By showing gaze patterns and missed elements, it helps evaluate interfaces objectively and improve navigation, and user experience.
Frequently asked questions
For additional information, send us a contact request.
What kind of license do you provide for InsightLab?
InsightLab is offered as a perpetual license. This is a one-time, single-machine license that allows you to use the software indefinitely on the selected computer. It also includes future updates and technical support.
At EyeLogic, it is especially important to us that researchers can use the software reliably and continue publishing their work without interruption.