In academic research, eye tracking is used in the lab and natural environments to investigate behavioral, affective, and cognitive processes underlying human attention, learning, and memory. It helps understand the reasons and motivation for eye movements and how we capture visual information.
Psychology and Neuroscience
The eye tracking technology is vastly used within the fields of psychology and neuroscience across different ages (infant to adults) to learn in-depth about the development of the oculomotor system and the function of eye movements concerning cognitive processes (i.e., memory, attention, decision-making) and accompanying disorders. The eye movement behavior also uncovers the elements of social interactions and communication.
Human Factors and Ergonomics
In addition to the visual behavior patterns, eye tracking technology provides insights into the cognitive workload. Such valuable parameter helps with understanding human behavior and its interaction with technology to ensure safety and increased productivity.
Reading and Language Processing
Within the field of reading and language processing, eye tracking is extensively used to investigate three essential written language modalities – perception, processing, and comprehension. In addition to evaluating atypical reading patterns (i.e., dyslexia), the assessment of language processing is possible across different elements of written and spoken language.
Clinical and Medical Research
The clinical and medical research field relies on eye movement visualization to gain a more comprehensive knowledge of the human body and mind functioning by revealing abnormalities in eye functioning and identifying mental and cognitive disorders. In addition, eye tracking technology is also utilized for medical interpretations and the promotion of medical education and training.