13.05.2025
How Eye Tracking is Transforming Reading Research: A Look into Linguistics and Beyond
by Mirta Ivanek, Product Manager
Have you ever wondered what your eyes are really doing when you read? It might seem like a simple left-to-right motion, but beneath the surface lies a sophisticated sequence of movements – fixations, saccades, and regressions – that reveal how the brain processes language in real time. Eye tracking technology captures these micro-movements with millisecond precision, opening an unprecedented window into cognitive processes behind reading.
In this post, we explore how eye tracking is revolutionizing reading research across linguistics, cognitive science, and education – and how its applications are making an impact far beyond the lab.
Why Reading Research Matters
Reading is a fundamental skill, but one that’s surprisingly complexed. It requires the integration of visual perception, language processing, memory, and attention – all operating seamlessly and often subconsciously1. Understanding the mechanics of reading helps:
- Improve educational methods and materials
- Support individuals with reading difficulties
- Enhance our theoretical models of language and cognition
- Optimize digital reading interfaces
For linguists and psycholinguists, eye tracking offers a way to observe how readers interpret sentence structure, resolve ambiguities, and recognize words in real time – revealing how language unfolds in the mind.
The Mechanics of Reading: What Your Eyes Really Do
When we read, our eyes don’t move smoothly across the page; instead, they make series of quick jumps called saccades, followed by brief pauses known as fixations. During fixations – typically lasting 200-300 milliseconds – the brain processes the information in focus2.
Interestingly, we don’t fixate on every word. Skilled readers tend to skip shorter or highly predictable words and adjust their reading pace depending on the text difficulty. When the meaning becomes unclear or the syntax is challenging, we may backtrack – this is known as a regression2.
Research has shown that fluent reading follows some predictable eye movement patterns: fixations cluster around content words like nouns and verbs, while function words such as “the” or “and” are often skipped2; saccades usually span 7-9 characters2; regressions occur in response to ambiguity3; and initial passes through the text are frequently followed by re-reading key sections4. These patterns can be disrupted by factors like poor text structure, low screen contrast, or increased cognitive load5,6.

Figure 1. An eye-tracking study by Eckstein et al. (2019) examining natural reading behavior showed that readers‘ gaze typically follows a left-to-right pattern, with occasional regressions to key areas of interest. These regions receive longer fixation durations compared to the rest of the sentence
Eye Tracking: A Window into the Reading Process
Unlike traditional reading research methods that rely on self-reports or reaction times, eye tracking offers a precise, real-time window into the reading process. Modern eye tracking systems capture exactly where someone is looking, how long they dwell on each word, and whether they skip or revisit sections of text. This data allows researchers to analyze the cognitive mechanisms underlying reading in detail.
Commonly used metrics include fixation duration (how long the eyes pause on a word), saccades (quick jumps between fixations), and regressions (backward movements indicating rereading or confusion). Researchers also examine scanpaths, which reveal the overall pattern of eye movements during reading. Additional metrics such as first-pass reading time, total reading time, and skipping rate help uncover how readers process language, identify word predictability, and manage cognitive load7. Captured at millisecond level precision, these measures provide valuable insights into language comprehension, attention, and working memory – enabling the development of robust models that reflect the complexity of reading behavior.
Applications Beyond the Lab
The applications of eye tracking extend far beyond the research lab, finding valuable use in a variety of real-world settings. In education, it helps assess reading fluency and identify students who may benefit from targeted support or interventions. In user experience design, eye tracking is used to evaluate the readability and navigational flow of digital content such as websites, e-books, and mobile apps. In the field of language learning, it enables comparisons between native and non-native readers, shedding light on different reading strategies and areas of difficulty. Clinically, eye tracking plays an important role in diagnosing reading impairments and monitoring a patient’s progress over time, offering objective data to support personalized therapy approaches.
Eye tracking has opened a new window into the cognitive processes behind reading, offering precise, real-time data that help to decode how we make sense of text. For linguists, educators, clinicians, and technologists, it offers a wealth of opportunities to better understand language processing and improve how we teach, learn, and interact with written information. As the technology continues to evolve, its role in reading research—and beyond—is set to become even more impactful.
1
Verhoeven, L., Reitsma, P., & Siegel, L.S. (2010). Cognitive and linguistic factors in reading acquisition. Read Writ., 24(4), 387-394. https://doi.org/10.1007/s11145-010-9232-4
2
Rayner, K. (1998). Eye movements in reading and information processing: 20 years of research. Psychological Bulletin, 124(3), 372-422. https://doi.org/10.1037/0033-2909.124.3.372
3
Rayner, K. (2009). Eye movements and attention in reading, scene perception, and visual search. Quarterly Journal of Experimental Psychology, 62(8), 1457-1506. https://doi.org/10.1080/17470210902816461
4
Schotter, E.R., Angele, B., & Rayner, K. (2012). Parafoveal processing in reading. Atten Percept Psychophys, 74, 5-35. https://doi.org/10.3758/s13414-011-0219-2
5
Benedetto, S., Drai-Zerbib, V., Pedrotti, M., Tissier, G., & Baccino, T. (2013). E-readers and visual fatigue. PLOS ONE, 8(12):e83676. https://doi.org/10.1371/journal.pone.0083676
6
Sweller, J. (1988). Cognitive load during problem solving: Effects on learning. Cognitive Science, 12(2), 257-285.
7
Eckstein, G., Schramm, W., Noxon, M., Snyder, J. (2019). Reading L1 and L2 Writing: an eye-tracking study of TESOL rater behavior. TESL-EJ, 23(1):n1.