InsightLab

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Gain insights into human behavior

Optimize your research with our comprehensive software suite. InsightLab is a dedicate software solution that supports you along the entire workflow of your experiment – qualitative and quantitative analysis without compromises. Extract metrics for individual participants, sub groups and populations combined with custom visualizations. With InsightLab you easily analyze data recorded with our eye trackers LogicOne or Lite.

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A Dedicated Eye Tracking Software Platform for the entire experimental workflow

The new InsightLab Software Platform is tailored for screen-based eye tracking studies. Our latest software product meets a comprehensive range of professional and research-grade requirements for psychological and neuroscience to consumer research and human computer interaction. InsightLab comprises core functionality for raw data enrichment and aggregation as well as eye tracking metrics extraction, providing accurate and replicable results for your research studies. 

InsightLab is building its power on validated workflows and routines which have been established in peer-reviewed academic research and corporate R&D within the last decades.

Using InsightLab for your studies allows you to utilize our deep expertise for computational processing of eye tracking data, allowing you to get to results faster and easier than ever before.

Features

Software Suite All-in-one experiment software, containing Experiment Designer, Data Collection and Data Analysis
Technology Optimized for screen-based eye tracking research
Input Sensors Compatible with all EyeLogic sensors, i.e. LogicOne and Lite
Additional Input Sensors Input from webcam, audio and keyboard are included in the recordings
Data format Data is stored in InsightLab project files and can be exported into various formats
Design Interface Intuitive editor for an efficient design process
Stimulus Slides Customize stimulus slides by placing stimulus components via drag-n-drop.
Stimulus Components Broad range of components, such as images, videos, text, questionnaires
Experiment Workflow Fully customizable experiment workflow, using our unique graph-based editor for intuitive experiment design
Version Control Full control over design history and experiment versions.
Preparation Easy to prepare the setup using sensor previews
Dry Run Available for a test-run of the experiment without recording any data
Subject Properties Tag recordings with custom participant-specific data (e.g. age, or customized categories) for later filtering
Feedback Instant visual feedback on participant’s eye tracking behavior.
Annotations Possibilities for annotations during or after recording.
Synchronization Very accurate time synchronization between the presented stimuli and the sensor input.
Analysis Viewer Powerful tool which analysis and visualizes data in various contexts
Analysis Diagrams Scan Path, Heat Map, Raw Path for individual subjects and groups
KPI Analysis Visualize Key Performance Indicators (KPI) for custom defined Areas of Interest (AOIs)
Areas of Interest Rectangular, Circular/Ellipsoidal, Grids, Custom Shaped
Time Control Show results either overall, at a specific time point in your experiment or for a custom time span
Playback Interactively playback your experiment and overlay analysis results
Filter Filter recordings based on tags, subject data or by manual input
Data Control Full control over all data, recordings and analysis results
Exported data Raw gaze data, fixations, saccades, pre-calculated metrics, analysis diagrams with overlay, analysis videos with overlay
Export format Excel file .csv, .xlsx, Text file .txt, Video/Image/Audio file .mp4, .png, .jpg, .mp3
Min Requirements for PC Intel core i5 CPU or comparable 4 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor)
Recommended Requirements for PC Intel core i7 CPU or comparable 8 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor)

InsightLab Features

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Software Suite All-in-one experiment software, containing Experiment Designer, Data Collection and Data Analysis
Technology Optimized for screen-based eye tracking research
Input Sensors Compatible with all EyeLogic sensors, i.e. LogicOne and Lite
Additional Input Sensors Input from webcam, audio and keyboard are included in the recordings
Data format Data is stored in InsightLab project files and can be exported into various formats

Stimulus Designer

  table { border:none; }td, th { border-left:none; border-right:none; border-top:none; border-bottom: 1pt solid #930024; padding-top: 5px; padding-bottom: 5px;padding-left: 0px;padding-right: 0px; vertical-align: top; }table tr:last-child td { border: none; } table tr:last-child th { border: none; }
Design Interface Intuitive editor for an efficient design process
Stimulus Slides Customize stimulus slides by placing stimulus components via drag-n-drop.
Stimulus Components Broad range of components, such as images, videos, text, questionnaires
Experiment Workflow Fully customizable experiment workflow, using our unique graph-based editor for intuitive experiment design
Version Control Full control over design history and experiment versions.

Data Collection

  table { border:none; }td, th { border-left:none; border-right:none; border-top:none; border-bottom: 1pt solid #930024; padding-top: 5px; padding-bottom: 5px;padding-left: 0px;padding-right: 0px; vertical-align: top; }table tr:last-child td { border: none; } table tr:last-child th { border: none; }
Preparation Easy to prepare the setup using sensor previews
Dry Run Available for a test-run of the experiment without recording any data
Subject Properties Tag recordings with custom participant-specific data (e.g. age, or customized categories) for later filtering
Feedback Instant visual feedback on participant’s eye tracking behavior.
Annotations Possibilities for annotations during or after recording.
Synchronization Very accurate time synchronization between the presented stimuli and the sensor input.

Analysis

  table { border:none; }td, th { border-left:none; border-right:none; border-top:none; border-bottom: 1pt solid #930024; padding-top: 5px; padding-bottom: 5px;padding-left: 0px;padding-right: 0px; vertical-align: top; }table tr:last-child td { border: none; } table tr:last-child th { border: none; }
Analysis Viewer Powerful tool which analysis and visualizes data in various contexts
Analysis Diagrams Scan Path, Heat Map, Raw Path for individual subjects and groups
KPI Analysis Visualize Key Performance Indicators (KPI) for custom defined Areas of Interest (AOIs)
Areas of Interest Rectangular, Circular/Ellipsoidal, Grids, Custom Shaped
Time Control Show results either overall, at a specific time point in your experiment or for a custom time span
Playback Interactively playback your experiment and overlay analysis results
Filter Filter recordings based on tags, subject data or by manual input

Data Export

  table { border:none; }td, th { border-left:none; border-right:none; border-top:none; border-bottom: 1pt solid #930024; padding-top: 5px; padding-bottom: 5px;padding-left: 0px;padding-right: 0px; vertical-align: top; }table tr:last-child td { border: none; } table tr:last-child th { border: none; }
Data Control Full control over all data, recordings and analysis results
Exported data Raw gaze data, fixations, saccades, pre-calculated metrics, analysis diagrams with overlay, analysis videos with overlay
Export format Excel file .csv, .xlsx, Text file .txt, Video/Image/Audio file .mp4, .png, .jpg, .mp3

System Specifications

  table { border:none; }td, th { border-left:none; border-right:none; border-top:none; border-bottom: 1pt solid #930024; padding-top: 5px; padding-bottom: 5px;padding-left: 0px;padding-right: 0px; vertical-align: top; }table tr:last-child td { border: none; } table tr:last-child th { border: none; }
Min Requirements for PC Intel core i5 CPU or comparable 4 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor)
Recommended Requirements for PC Intel core i7 CPU or comparable 8 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor)