InsightLab
Comprehensive eye tracking software for diverse research needs
InsightLab is a dedicated software platform specifically designed for screen-based eye tracking studies. Tailored to meet the high standards of psychological, neuroscience, consumer research, and human-interaction studies, InsightLab offers core functionalities for raw data enrichment, aggregation, and extraction of eye tracking metrics. This platform ensures accurate and replicable results across various research fields. Built on validated workflows and routines established in peer-reviewed academic research and corporate R&D, InsightLab leverages decades of expertise. It enables fast and efficient computational processing of eye tracking data, helping researchers achieve precise results with ease. Whether for academic or professional use, InsightLab accelerates your research, making data analysis quicker and more intuitive than ever before.
Features
| Software Suite | All-in-one experiment software, containing Experiment Designer, Data Collection and Data Analysis |
|---|---|
| Technology | Optimized for screen-based eye tracking research |
| Input Sensors | Compatible with all EyeLogic sensors, i.e. LogicOne and Lite |
| Additional Input Sensors | Input from webcam, audio and keyboard are included in the recordings |
| Data format | Data is stored in InsightLab project files and can be exported into various formats |
| Design Interface | Intuitive editor for an efficient design process |
|---|---|
| Stimulus Slides | Customize stimulus slides by placing stimulus components via drag-n-drop. |
| Stimulus Components | Broad range of components, such as images, videos, text, questionnaires |
| Experiment Workflow | Fully customizable experiment workflow, using our unique graph-based editor for intuitive experiment design |
| Version Control | Full control over design history and experiment versions. |
| Preparation | Easy to prepare the setup using sensor previews |
|---|---|
| Dry Run | Available for a test-run of the experiment without recording any data |
| Subject Properties | Tag recordings with custom participant-specific data (e.g. age, or customized categories) for later filtering |
| Feedback | Instant visual feedback on participant’s eye tracking behavior. |
| Annotations | Possibilities for annotations during or after recording. |
| Synchronization | Very accurate time synchronization between the presented stimuli and the sensor input. |
| Analysis Viewer | Powerful tool which analysis and visualizes data in various contexts |
|---|---|
| Analysis Diagrams | Scan Path, Heat Map, Raw Path for individual subjects and groups |
| KPI Analysis | Visualize Key Performance Indicators (KPI) for custom defined Areas of Interest (AOIs) |
| Areas of Interest | Rectangular, Circular/Ellipsoidal, Grids, Custom Shaped |
| Time Control | Show results either overall, at a specific time point in your experiment or for a custom time span |
| Playback | Interactively playback your experiment and overlay analysis results |
| Filter | Filter recordings based on tags, subject data or by manual input |
| Data Control | Full control over all data, recordings and analysis results |
|---|---|
| Exported data | Raw gaze data, fixations, saccades, pre-calculated metrics, analysis diagrams with overlay, analysis videos with overlay |
| Export format | Excel file .csv, .xlsx, Text file .txt, Video/Image/Audio file .mp4, .png, .jpg, .mp3 |
| Min Requirements for PC | Intel core i5 CPU or comparable 4 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor) |
|---|---|
| Recommended Requirements for PC | Intel core i7 CPU or comparable 8 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor) |
InsightLab Features
| Software Suite | All-in-one experiment software, containing Experiment Designer, Data Collection and Data Analysis |
|---|---|
| Technology | Optimized for screen-based eye tracking research |
| Input Sensors | Compatible with all EyeLogic sensors, i.e. LogicOne and Lite |
| Additional Input Sensors | Input from webcam, audio and keyboard are included in the recordings |
| Data format | Data is stored in InsightLab project files and can be exported into various formats |
Stimulus Designer
| Design Interface | Intuitive editor for an efficient design process |
|---|---|
| Stimulus Slides | Customize stimulus slides by placing stimulus components via drag-n-drop. |
| Stimulus Components | Broad range of components, such as images, videos, text, questionnaires |
| Experiment Workflow | Fully customizable experiment workflow, using our unique graph-based editor for intuitive experiment design |
| Version Control | Full control over design history and experiment versions. |
Data Collection
| Preparation | Easy to prepare the setup using sensor previews |
|---|---|
| Dry Run | Available for a test-run of the experiment without recording any data |
| Subject Properties | Tag recordings with custom participant-specific data (e.g. age, or customized categories) for later filtering |
| Feedback | Instant visual feedback on participant’s eye tracking behavior. |
| Annotations | Possibilities for annotations during or after recording. |
| Synchronization | Very accurate time synchronization between the presented stimuli and the sensor input. |
Analysis
| Analysis Viewer | Powerful tool which analysis and visualizes data in various contexts |
|---|---|
| Analysis Diagrams | Scan Path, Heat Map, Raw Path for individual subjects and groups |
| KPI Analysis | Visualize Key Performance Indicators (KPI) for custom defined Areas of Interest (AOIs) |
| Areas of Interest | Rectangular, Circular/Ellipsoidal, Grids, Custom Shaped |
| Time Control | Show results either overall, at a specific time point in your experiment or for a custom time span |
| Playback | Interactively playback your experiment and overlay analysis results |
| Filter | Filter recordings based on tags, subject data or by manual input |
Data Export
| Data Control | Full control over all data, recordings and analysis results |
|---|---|
| Exported data | Raw gaze data, fixations, saccades, pre-calculated metrics, analysis diagrams with overlay, analysis videos with overlay |
| Export format | Excel file .csv, .xlsx, Text file .txt, Video/Image/Audio file .mp4, .png, .jpg, .mp3 |
System Specifications
| Min Requirements for PC | Intel core i5 CPU or comparable 4 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor) |
|---|---|
| Recommended Requirements for PC | Intel core i7 CPU or comparable 8 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor) |
Comprehensive eye tracking system for diverse research needs
Why InsightLab is the best eye tracking research software
InsightLab is purpose-built to meet the demands of modern researchers. From behavioral science to UX testing, the software’s flexibility and precision make it one of the best eye tracking software solutions on the market today.
Streamlined workflow from experiment design to data analysis
Simplify your eye tracking study workflow with InsightLab
Researchers can effortlessly navigate through the entire eye tracking study workflow. The platform offers an intuitive experiment designer, robust data collection tools, and advanced analysis features. This cohesive system simplifies the process, allowing for efficient setup.execution, and interpretation of eye tracking studies.
Advanced eye tracking data analysis and visualization
How to analyzie eye tracking data effectively
Using InsightLab, researchers can apply advanced techniques for analyzing eye tracking data. From real-time monitoring to post-study heatmap generation, the software delivers precise insights from every participant’s eye gaze.
Designed to complement EyeLogic’s hardware
InsightLab integrates flawlessly with LogicOne and Lite eye tracking devices. This synergy ensures high-quality eye tracking data synchronization and accuracy, providing researchers with reliable datasets for their studies.
Lite
Logic One
FAQ
When using InsightLab eye tracking experimental software, a variety of biometric data is recorded to provide detailed insights into visual behavior. This includes gaze position, pupil size and dilation, fixation duration and saccades. Collecting these data points allows for comprehensive analysis of focus and attention, cognitive load, and emotional responses during experiments.
InsightLab computes essential metrics for Areas of Interest (AOIs) to facilitate detailed eye tracking analysis. These include fixation count, dwell time, first fixation duration, and time to first fixation. Additionally, the software measures visit count and revisits, providing insights into visual attention patterns and user behavior during experimental tasks.
InsightLab supports a broad range of stimulus elements across multiple slides, precisely synchronized to accommodate diverse experimental designs. It can present static images, dynamic videos, text, and various types of questions. Additionally, InsightLab can record the participant’s screen while they interact with any software. These capabilities facilitate the creation of complex visual scenes and interactive elements, enabling researchers to design customized and engaging stimuli tailored to their specific study requirements.
InsightLab offers versatile export capabilities to support your eye tracking data analysis and reporting needs. It allows you to export raw eye tracking data as well as processed AOI statistics in common formats such as CSV and Excel, making it easy to integrate with statistical software or further analyze in spreadsheets. Additionally, InsightLab can export visualizations like heatmaps and gaze plots in image and video formats for presentations and reports. This flexibility ensures you can efficiently share and utilize your eye tracking results across different platforms and workflows.