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06.07.2022 We are sponsoring ESCOP 2022 in Lille Due to the positive response and valuable feedback, we are happy to be in the position to increase our visibility by sponsoring multiple conferences within the scientific community this year, establishing our name, our state-of-the-art eye tracking technology, and being more visible among the scientific community. EyeLogic […]

Market and User Research With the help of eye tracking, you can easily analyze the interest and decision-making processes of consumers and their reaction to advertising messages. Besides evaluating consumer behavior, eye tracking is a powerful tool to analyze websites and applications – it will assist you in crafting a positive user experience. Consumer Behavior

Education By analyzing gaze and eye movement patterns, researchers in the learning sciences use eye tracking to understand students’ social, cognitive, and affective skills and assess the efficacy of educational interventions. Learning In educational practice, eye tracking technology is used for evaluating visual perception underlying teaching and learning. The assessment of engagement levels during lessons

Academic Research In academic research, eye tracking is used in the lab and natural environments to investigate behavioral, affective, and cognitive processes underlying human attention, learning, and memory. It helps understand the reasons and motivation for eye movements and how we capture visual information. Psychology and Neuroscience The eye tracking technology is vastly used within

Academic Research In academic research, eye tracking is used in the lab and natural environments to investigate behavioral, affective, and cognitive processes underlying human attention, learning, and memory. It helps understand the reasons and motivation for eye movements and how we capture visual information. Read more Education By analyzing gaze and eye movement patterns, researchers

Back to BLOG 18.05.2022 What is calibration and why we need it?   by Mirta Mikac, Product Manager Our eyes mirror our world since they are the medium through which the acquirement of surrounding information in our visual field occurs. It is possible to analyze eye behavior to determine individuals’ visual perception and intention by

Back to BLOG 05.04.2022 Pupil Responses as Indicators of Cognitive Load   by Mirta Mikac, Product Manager Seeing is an integral part of our interaction with the environment. Our eye movements do not only allow us to inspect objects of interest, but they also provide insights into our cognitive states. Analyzing pupil responses with eye

01.04.2022 EyeLogic is part of ETRA 2022 EyeLogic is proud to announce that we are one of the sponsors of the Eye Tracking Research and Applications (ETRA) conference, the premier international event bringing together eye tracking researchers from Computer Science and Psychology/Cognitive Science. The event will be taking place between 8th and 11th June in

Back to BLOG 23.02.2022 Facts about Fixations and Saccades   by Mirta Mikac, Product Manager Knowing the environment through fixations One of the most efficient means of obtaining information from our surroundings is through eye fixations.¹ They occur when the gaze is maintained on a particular location, meaning that the central foveal vision is held

Back to BLOG 03.02.2022 The History Behind Eye Tracking   by Mirta Mikac, Product Manager The origins of eye tracking Although eye tracking is categorized as modern technology, its origins date back to the 19th century. In 1879, French ophthalmologist Louis É. Javal, together with M. Lamare, conducted an observational study to analyze visual perception