EyeLogic remote eye tracking devices enable researchers and businesses to get insights into human behavior. They provide a non-invasive and powerful method to reveal attentional focus and cognitive strategies.
How to benefit from eye tracking in your field of research.
In academic research, eye tracking is used in the lab and in natural environments to investigate behavioral, affective and cognitive processes underlying human attention, learning and memory. Eye tracking helps understand the reasons and motivation for eye movements and how we capture visual information.
By analyzing gaze and eye movement patterns, researchers in the learning sciences use eye tracking to understand students’ social, cognitive and affective skills and assess the efficacy of educational interventions.
With the help of eye tracking, you can easily measure the interest and decision-making processes of consumers as well as their reaction to advertising messages. Besides evaluating consumer behavior, eye tracking is a powerful tool to analyze websites and application – it will assist you in crafting a positive user experience.
Our eyes mirror our world since they are the medium through which the acquirement of surrounding information in our visual field occurs. It is possible to analyze eye behavior to determine individuals’ visual perception and intention by collecting information about eye movements with eye tracking devices. However, the acuity with which the surrounding scene is registered in our visual field is uneven …