EyeLogic remote eye tracking devices enable researchers and businesses to get insights into human behavior. They provide a non-invasive and powerful method to reveal attentional focus and cognitive strategies.
How to benefit from eye tracking in your field of research.
Academic Research
In academic research, eye tracking is used in the lab and in natural environments to investigate behavioral, affective and cognitive processes underlying human attention, learning and memory. Eye tracking helps understand the reasons and motivation for eye movements and how we capture visual information.
Education
By analyzing gaze and eye movement patterns, researchers in the learning sciences use eye tracking to understand students’ social, cognitive and affective skills and assess the efficacy of educational interventions.
Consumer Behaviour
With the help of eye tracking, you can easily measure the interest and decision-making processes of consumers as well as their reaction to advertising messages. Besides evaluating consumer behavior, eye tracking is a powerful tool to analyze websites and application – it will assist you in crafting a positive user experience.
BLOG | 07.01.2022
Introduction to eye tracking
As the name suggests, eye tracking is the physiological system of measuring eye movements to allow a deeper understanding of the human visual behavior. This means that an eye tracker records the order and location of where the eye is looking at to detect the areas which are brought to people’s attention. While there are different types of eye trackers available on the market, the most commonly used are infrared video. First, these devices take images of the human eyes based on infrared illumination principle and then send them to a computer where with the help of software analysis an in-depth information of the visual behavior is obtained …
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