reveal human
Get deeper insights with eye tracking technology
Get deeper insights
eye tracking technology

EyeLogic remote eye tracking devices enable researchers and businesses to get insights into human behavior. Our devices provide a non-invasive and powerful method to reveal attentional focus and cognitive strategies.

Use eye tracking in different fields

Eye tracking in academic research

Academic Research

In academic research, eye tracking is used in the lab and in natural environments to investigate behavioral, affective and cognitive processes underlying human attention, learning and memory. Eye tracking helps understand the reasons and motivation for eye movements and how we capture visual information.

Eye tracking in education


By analyzing gaze and eye movement patterns, researchers in the learning sciences use eye tracking to understand students’ social, cognitive and affective skills and assess the efficacy of educational interventions.

Eye tracking in consumer behavior

Consumer Behaviour

With the help of eye tracking, you can easily measure the interest and decision-making processes of consumers as well as their reaction to advertising messages. Besides evaluating consumer behavior, eye tracking is a powerful tool to analyze websites and application – it will assist you in crafting a positive user experience.

Learn more about the different fields of eye tracking in our blog posts

BLOG  |  Latest Article – 18.05.2022

What is calibration and why we need it?

Our eyes mirror our world since they are the medium through which the acquirement of surrounding information in our visual field occurs. It is possible to analyze eye behavior to determine individuals’ visual perception and intention by collecting information about eye movements with eye tracking devices. However, the acuity with which the surrounding scene is registered in our visual field is uneven …

The following well-known institutions are already using our devices

Meet us at one of the upcoming events

News | 22.07.2022

News | 06.07.2022

News | 06.07.2022

News | 01.04.2022

Meet us at DGPs Congress 2022

EyeLogic sponsors ECVP 2022

Takig part at ESCOP 2022

ETRA 2022 sponsorship

News | 22.07.2022

Meet us at DGPs congress 2022

News | 06.07.2022

Taking part in ECVP 2022

News | 06.07.2022

Sponsoring ESCOP 2022

News | 01.04.2022

EyeLogic sponsors ETRA 2022