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reveal human
Get deeper insights with eye tracking technology
Get deeper insights with
Get deeper insights
with
eye tracking technology

EyeLogic remote eye tracking devices enable researchers and businesses to get insights into human behavior. Our devices provide a non-invasive and powerful method to reveal attentional focus and cognitive strategies.

Use eye tracking in different fields

Eye tracking in academic research

Academic Research

In academic research, eye tracking is used in the lab and in natural environments to investigate behavioral, affective and cognitive processes underlying human attention, learning and memory. Eye tracking helps understand the reasons and motivation for eye movements and how we capture visual information.

Eye tracking in education

Education

By analyzing gaze and eye movement patterns, researchers in the learning sciences use eye tracking to understand students’ social, cognitive and affective skills and assess the efficacy of educational interventions.

Eye tracking in consumer behavior

Consumer Behaviour

With the help of eye tracking, you can easily measure the interest and decision-making processes of consumers as well as their reaction to advertising messages. Besides evaluating consumer behavior, eye tracking is a powerful tool to analyze websites and application – it will assist you in crafting a positive user experience.

Learn more about the different fields of eye tracking in our blog posts

BLOG  |  Latest Article – 08.11.2022

Eye tracking literature worth reading

The use of eye tracking technology is becoming more widespread across research disciplines as it provides ‘real-time’ insights into visual attention behavior based on recorded eye movement data. Given its data versatility of both qualitative and quantitative output, knowing how to analyze such specifics is essential as different parameters are used for different research questions across research fields …

The following well-known institutions are already using our devices

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