We proudly present our Eye Tracking Analysis Platform – InsightLab. Check out our most comprehensive Analysis Software and boost your experimental workflow for screen-based eye tracking studies.

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Get into the season of giving by treating your lab with the new research companion. Place your order until December 31 and secure your 20% discount on all products available.

reveal human

Get deeper insights with eye tracking technology

Get deeper insights with

Get deeper insights


eye tracking technology

EyeLogic remote eye tracking devices enable researchers and businesses to get insights into human behavior. Our devices provide a non-invasive and powerful method to reveal attentional focus and cognitive strategies.

Use eye tracking in different fields

Eye tracking in academic research

Academic Research

In academic research, eye tracking is used in the lab and in natural environments to investigate behavioral, affective and cognitive processes underlying human attention, learning and memory. Eye tracking helps understand the reasons and motivation for eye movements and how we capture visual information.

Eye tracking in education


By analyzing gaze and eye movement patterns, researchers in the learning sciences use eye tracking to understand students’ social, cognitive and affective skills and assess the efficacy of educational interventions.

Eye tracking in consumer behavior

Consumer Behaviour

With the help of eye tracking, you can easily measure the interest and decision-making processes of consumers as well as their reaction to advertising messages. Besides evaluating consumer behavior, eye tracking is a powerful tool to analyze websites and application – it will assist you in crafting a positive user experience.

Learn more about the different fields of eye tracking in our BLOG posts

BLOG  |  Latest Article – 02.07.2024

ET Visualizations: Everything you need to know about them

Visualizations of eye tracking data are crucial for interpreting and understanding the patterns of visual attention and gaze behavior. Eye tracking data can be shown in various visualizations in addition to quantitative measurements. Here are some of the most typical methods for displaying eye tracking data which can also be used within our InsightLab software …

The following well-known institutions are already using our devices

Meet us at one of the upcoming events

March 17-20, 2024

June 4-7, 2024

July 3-5, 2024