We proudly present our Eye Tracking Analysis Platform – InsightLab. Check out our most comprehensive Analysis Software and boost your experimental workflow for screen-based eye tracking studies.

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Get into the season of giving by treating your lab with the new research companion. Place your order until December 31 and secure your 20% discount on all products available.

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Get deeper insights with eye tracking technology

Get deeper insights with

Get deeper insights

with

eye tracking technology

New Webinar on June 25, 2025

EyeLogic remote eye tracking devices enable researchers and businesses to get insights into human behavior. Our devices provide a non-invasive and powerful method to reveal attentional focus and cognitive strategies.

Use eye tracking in different fields

Academic Research

In academic research, eye tracking is used in the lab and in natural environments to investigate behavioral, affective and cognitive processes underlying human attention, learning and memory. Eye tracking helps understand the reasons and motivation for eye movements and how we capture visual information.

Education

By analyzing gaze and eye movement patterns, researchers in the learning sciences use eye tracking to understand students’ social, cognitive and affective skills and assess the efficacy of educational interventions.

Consumer Behaviour

With the help of eye tracking, you can easily measure the interest and decision-making processes of consumers as well as their reaction to advertising messages. Besides evaluating consumer behavior, eye tracking is a powerful tool to analyze websites and application – it will assist you in crafting a positive user experience.

Learn more about the different fields of eye tracking in our BLOG posts

BLOG  |  Latest Article – 13.05.2025

How Eye Tracking is Transforming Reading Research: A Look into Linguistics and Beyond

Have you ever wondered what your eyes are really doing when you read? It might seem like a simple left-to-right motion, but beneath the surface lies a sophisticated sequence of movements – fixations, saccades, and regressions – that reveal how the brain processes language in real time. Eye tracking technology captures these micro-movements with millisecond precision, opening an unprecedented window into cognitive processes behind reading …

The following well-known institutions are already using our devices

Meet us at one of the upcoming events

May 26-29, 2025

July 22-25, 2025

September 1-5, 2025